Do You Really Know What People Are Searching For?
Your websites (and business) should be based on a solid understanding of what your customers are looking for, specifically what words customers are typing into search engines to find services like yours. There are tools to find this out precisely so you are not guessing with your SEO.
Once you know what words, you can then ensure the pages on your site (and more importantly) articles you write for your content marketing are targeting the areas your customers are looking for with smart SEO. Good SEO also includes consideration of your content creation and marketing strategies — what new pages you are regularly adding to your site.
Don't Just Guess What Search Words Your Customers Use
Failure to analyse keywords properly and just write random articles and SEO for what you or your web developer "thinks" people search for risks using the wrong language and not answering the specific questions being typed into search engines. One letter or word can mean an audience for a new page drops from thousands to under 10. Ultimately poor SEO may mean you end up with a beautiful site that gets little or no traffic from this valuable source.
Good SEO = More Traffic = More Sales
Solid SEO is essential for a growing site. Well optimised sites generate well over 50% of their visitors from search engines. Ask your hosts or current developers what percentage of total traffic is search traffic. Once you know what keyphrases you should target, make sure you have a smart site plan that has identified and allocated one search phrase to each page.
Smart Content = More Traffic
Every page on your site can attract more visitors IF the pages are written about areas people search for and optimised for the search engines. A smart "content" strategy, regularly adding on-focus articles and information will not only show Google you are serious with a regularly updated site but generate more "entry points" into your site and more visitors.
Just Two New Pages Per Month Could Add Thousands More Visitors
IF the pages are well written with the right search words as a target, each new page can generate anything from 10 to 500 new visitors per month. Over time this adds up to many thousands more visitors per month.
New Content Can Be Reused and Boosts Buyers
Write about your new articles in your email newsletters, link to them in your social media and of course smart SEO means your new articles get read by the right people, helping to position your business as an authority in the industry.
SEO Pricing
Every site is different. Prices range depending on how many pages, how many different keyphrases and how well structured the site was in the first place.
- In-depth site analysis — reviewing for any issues and improvements needed on the site, we carry out a 25-point check on your site's structure and current SEO and give advice on how it can be improved. $250 to $750.
- Keyword research — $50 per group of keywords researched.
- Actual optimisation — $40 per page depending on how easy to edit your pages.
- Expect to pay $500 to $950 for small sites and more for larger ones.
SEO Is More Than Just Keywords
Search Optimisation is far more complex than many so-called specialists realise. The LoveMarketers can advise you on how your site stacks up across all ranking factors and then provide you a quote to do the work if needed. Don't leave your SEO to chance. Look at the big picture and be confident your rankings will continue to improve.