Marketing Services

How to Boost Visits to Your Site

There are four main ways to drive more visitors to your site. We suggest considering them in the right order so you get the best returns from each dollar you spend.

Search Engine Optimisation — content marketing and organic search
Social Media — profile setup, posting and engagement campaigns
Paid Google Advertising (PPC) — fast boost to visitor numbers
Smart Clubs and Email Newsletters — build loyalty and repeat sales

Are You Wasting Money Driving Visits That Don't Convert?

No point paying good money to drive visitors to your site if they visit briefly then leave. Have you thought about the conversion funnel, how to attract them to the sales pages or get them to make an enquiry, or at least a smart way to get their email address so your info-packed newsletters can help to convert them into buyers?

You should ONLY be considering Adwords and Social Media if you already have your website in order. Think about SEO and website optimisation (effective landing pages, sales funnels, good analytics setup with goals) before proceeding with these other strategies.

Pick the Low Hanging Fruit First

You should always consider your foundations before moving onto more costly types of marketing. Good search optimisation is an essential factor for every site. Have you written pages on your site that are on the topics potential customers search for? Are you regularly updating the site in these areas?

Search Optimisation is the gift that keeps on giving. Once it is done and you know how to add smart content, SEO requires minimal maintenance and you will continue generating more visitors every month.

The LoveMarketers Approach to SEO

We do a careful analysis of keyphrases, site layout and structure (many sites are missing key elements Google needs) before starting with SEO itself. We then modify the wording and various tags and URLs on the pages to target search phrases and advise on linking strategies to follow. This is followed by careful ongoing ranking analysis to check what position you are holding.

Learn more about SEO services →

Social Media: Getting the Conversation Started

Many companies focus on getting likes and followers but forget about why they are doing this. Good social media is about a balance between your own information, valuable articles and tips, a bit of humour and personality and most importantly engaging customers in conversations and then offering them good reasons to visit your site.

Adwords for a Fast Boost to Your Visitor Numbers

Without a doubt Pay Per Click advertising is the fastest way to drive visitors to your site and massively increase earnings and sales. But done the wrong way it can cost you more money than it brings in sales. Constant reviews and tweaks to your adverts can boost returns, lower cost per click and increase conversion rates.

Adwords needs to include split testing of adverts, careful selection of the best keywords and smart tracking of what happens once visitors get to your site — which adverts and keywords generated enquiries, what is the cost of those enquiries, and tweaks to your advertising based on careful consideration of all the data.

Learn more about Google Adwords Advertising →

Marketing Assistants

Your outsourced marketing team. If you need ongoing assistance with your content and marketing, you can choose to have 12-month marketing assistant packages giving you up to 20 hours of help with your social media, emails and online marketing activities, available from $497 per month.